By Kirsten Hawkins
In fact, you might not even have heard of eBay stores. Read onto find out what you've been missing.
eBay stores come at three levels: Basic for $15.95 per month,Featured for $49.95 per month or Anchor for $499.95 per month(yes, that is typed correctly: almost $500). The best place tostart out is with Basic (you can even get a month's free trial),but if you like what you find then you should upgrade toFeatured quickly, simply because it has so many extra features.Note that you must have a feedback rating of at least 20 beforeyou can get an eBay store.
But what is an eBay store? Basically, it lets you list a set offixed price auctions together on one page for much longer thanauctions usually last - and most sellers with eBay stores listthe items at a slightly lower price. It's like a list of yourspecial offers. You can put your logo on the store and write alittle about your business and policies, and your customers cansearch your store for anything they might want. Buyers can clickthrough to your store using the door symbol next to your name.
A good way to look at it is that it's a little like having yourown e-commerce site outside eBay where you can list your itemsmore long term - except it's all done for you without you havingto learn a new system. Items in eBay stores can be listed for30, 60, 90 or 120 days, or you can list items permanently,paying monthly for each one.
So you Want an eBay Store Now?
You can visit eBay stores at
Step 1: Pick a theme. You can have whatever design you want onyour store, but to begin with pick something from eBay's optionsthat you think would be appropriate.
Step 2: Add your store's name, description and logo. You canpick one of eBay's pictures for the logo or upload a logo ofyour own if you have one. Don't worry, you can always changethis later.
Step 3: Choose your subscription level, and then click 'Start MySubscription Now'. Your store is ready! Remember that you cancustomise it more at any time.
Listing items in your store is just like listing items on normaleBay using 'Buy it Now', except that the durations you canchoose from for the store are much longer.
By now, you've probably spent enough time in eBay that you'restarting to get used to it - but then again, you also might havebeen a victim of fraud by now, or at least seen fraud happeningto others. The next email will tell you how to fight eBay fraud
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